Today’s question is: “How important is packaging when you are buying a beauty product?”
Hi Darlings,
So today’s post is going to be another: Mimi & Julia Ask.
Where we are going to ask you a beauty related question and we want to read your answers so make sure to leave a comment.
If you have a question for next week you are free to ask and I’ll make sure include it in another post and to give you credit for it.
How important is packaging when you are buying a beauty product?
Mimi: To me is important but it doesn’t make or break my decision. I tend to like more minimalistic brands: MAC, Nars, Marc Jacobs. I like chic and classy packaging.
But it’s not that important if the product is good. Especially for drugstore, I don’t mind if it’s cheap looking as long as it works but I definitely don’t like tacky packaging. So if I’m not sure that the product will be good and I don’t like the packaging I probably won’t buy it.
I don’t normally buy Too Faced palettes, for example, because I think that the shadows are too hit or miss and I don’t like the packaging.
In the same way, if I know that a product is probably good but not unique or I don’t need it but the packaging is pretty or limited edition I’d probably buy it because of that because I feel like I get a collector piece (if it’s not too pricey that is). Like my MAC Lipsticks
Julia: Enough.
Some drugstore products can cost very little money and still give me the impression of having quality because they have nice packaging.
Obviously, that it’s the product that is inside that defines its quality, but how you present it is important both to attract the buyer and to give him the feeling of using a valid product.
The same goes for expensive products. I see the Benefit Blushes cardboard packaging and I say hell no.
Then I grab my highlighter by Fenty and I say yes when I take it, it seems I have a collector’s item.
NOW IT’S YOUR TURN: LEAVE US A COMMENT SO WE CAN START A CONVERSATION.
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Love,
Mimi & Julia
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Well for me the packaging of product tells a lot about it but then packaging can be decieving. So I just stay with good product wether the packaging is good or not.
The MAC packaging almost got me to buy it. It’s a good thing that I’m still on a no buy year because I still have tons of make up. But yes, I was soooo tempted simply because of the packaging.
You have so much strength I feel you!
I am in marketing and as such i am a huge advocate for first impressions. That is what packaging is, the first impression. Obviously first impressions wouldn’t last long if the product itself is not good.
Agree 100%
I live minimalist packaging.Love Mac products
Same x
I prefer minimalist packaging too like MAC, Nars,and Marc Jacobs! – Nicole (www.nicolesanmiguel.com)
Totally!
it is nice to have a great packaging for the product, however, lately I am more in favour of no packaging as it is better for the environment
That’s a good point x
I really never bother as I throw the package away almost immediately. However, I do see how it can pay a role in deciding the quality of the makeup
It can help
The packaging is actually one factor that attracts me to buy the product. Especially if I have to buy them as gifts, the packing is more important.
Totally x
While overall packaging doesn’t really matter to me, I don’t mind some beautiful, shiny things to look at every now and then ?. But if the product itself is crap, but has pretty packaging, I could care less.
Agree!
Indeed packaging and the outer look is definitely the first thing we notice that creates the initial impression in the mind and more often than not we go with those products where the packaging looks good unless the brand name resonates high on our mind.
Yeah, it makes sense
Packaging is definitely important to me. I like cute packaging. It makes me feel happy when the product first arrives. It feels like a gift to myself.
— https://itsasweetsweetworld.com
Omg totally
Packaging can attract me whenever I am looking for a makeup. But not all well packaged has a good quality. Experienced that so many times.
Yeah that happens so much
I actually pay a lot of attention to packagings. The ingredients, the way and place it’s made. But I have also been deceived by the packaging before.
I’m terrible with ingredients, I never know what to avoid
I think packaging is a way to tell you about the product. And I do find myself more drawn to things in nice packages.
Agree x
Personally, a beautiful packaging makes me want to buy the product, but it’s never the real reason I decide to buy it 🙂
Yeah it makes sense x