Today’s question is: “How important is packaging when you are buying a beauty product?”
So today’s post is going to be another: Mimi & Julia Ask.
Where we are going to ask you a beauty related question and we want to read your answers so make sure to leave a comment.
If you have a question for next week you are free to ask and I’ll make sure include it in another post and to give you credit for it.
How important is packaging when you are buying a beauty product?
Mimi: To me is important but it doesn’t make or break my decision. I tend to like more minimalistic brands: MAC, Nars, Marc Jacobs. I like chic and classy packaging.
But it’s not that important if the product is good. Especially for drugstore, I don’t mind if it’s cheap looking as long as it works but I definitely don’t like tacky packaging. So if I’m not sure that the product will be good and I don’t like the packaging I probably won’t buy it.
I don’t normally buy Too Faced palettes, for example, because I think that the shadows are too hit or miss and I don’t like the packaging.
In the same way, if I know that a product is probably good but not unique or I don’t need it but the packaging is pretty or limited edition I’d probably buy it because of that because I feel like I get a collector piece (if it’s not too pricey that is). Like my MAC Lipsticks
Some drugstore products can cost very little money and still give me the impression of having quality because they have nice packaging.
Obviously, that it’s the product that is inside that defines its quality, but how you present it is important both to attract the buyer and to give him the feeling of using a valid product.
The same goes for expensive products. I see the Benefit Blushes cardboard packaging and I say hell no.
Then I grab my highlighter by Fenty and I say yes when I take it, it seems I have a collector’s item.
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Mimi & Julia
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