
Hi Darlings, today’s post is going to be the review and swatch of the Tower 28 ShineOn Milky Lip Jelly in the shade Oat.
Tower28 has been hyped so much online and since just launched on Cult Beauty so I was finally able to get it in Italy too.
My two blogger besties Simone and LP both LOVE these glosses so I had to try them too. Also, side note, I’ve seen RachhLoves wearing this specific colour and I love it on her so that’s why I chose it.
You can buy it here for 14$.
COLOUR
The colour is a semi-sheer, milky peachy pink.
PACKAGING
The packaging for this lip gloss is a rounded tube in hard plastic material, it’s so pretty, the shade name is written on the bottom.
Personally, I don’t like the scent at all, it’s very plasticky. But I’m very sensitive to fragrances so it might not bother you.

FORMULA
It’s very glossy, but not sticky, It doesn’t settle into fine lines, despite the light shade. It has medium pigmentation.
It’s quite hydrating as it contains Apricot Kernel Oil and Raspberry Seed Oil.
APPLICATION
The flat round doe-foot lip gloss applicator is amazing, so it’s very easy and precise to use. It picks up a bit too much product but I don’t mind it too much.
I like to use it alone but I love it paired with the NYX Professional Makeup Slim Lip Pencil in Nude Beige.
SWATCH

LASTING POWER
On me, it lasts about 2 hours.
RATING:
- Colour: 9/10
- Longevity: 8/10
- Application: 7/10
- Pigmentation: 9/10
- Formula: 8/10
- Packaging: 9/10
GRADE: B+
I love this gloss, I like the effect, especially with the NYX lip liner. It is a bit tricky to apply because the applicator picks up too much product but I don’t mind. I don’t like the scent but I can put it past it because I really like the look of it.
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I really hope you guys enjoyed it, don’t forget to like, comment and share to let me know all your thoughts and if you have any question.
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Love,
Mimi
The links in the post are affiliates, which means I get a small percentage from the sales if you use my link. This does not in any way affect the price you pay for the item, and absolutely does not influence my choice of items to show you.
The color is gorgeous! I’m with you – if it has a weird scent, it does bother me.
So many people love it though, I think is worth it if you like the colour
This is my favorite gloss 😍😍
I love it but the scent is so bad 😂😂
I love these color so much – so pretty! The applicator is one of my faves too!
I’m obsessed x
this is such a great colour! I totally need this in my life. I love that it isnt to bright or anything!
So pretty right x
The shade Oat looks gorgeous. I want to try this out for myself. I may have to treat myself to this lip jelly soon.
You’ll love it x
This brand does amazing glosses! I have two shades from their original shade line-up, but I’ve had my eye on these milky neutrals for a while now.
I love this colour, as I said the only thing I don’t like is the scent, but I still use it!
I just tried their cream blush and bronzer!
I saw!! I need to get them next!
Blushes are super pigmented so be careful; and don’t be fooled by the lightest color bronzer (Sun Coast). It’s so light, even for me and you know how pale I am! So if I were you, I’d get the next shade up in the line.
Really? It looks so dark. I’ve found one by rms in the advent calendar and it looks very similar to the tower28 so maybe I’ll try it next summer 😂
Sun Coast barely shows up on me unfortunately. All I get is a light golden shimmer on the skin, so I use it more as a highlighter. RMS has some great powder bronzers from what I’m told.
I know nothing about the brand so I’m definitely open to try more